Hello, I'm Penelope Jane Jones

I love helping Entrepreneurs, Coaches, Healers and Course Creators achieve their dreams of success and enjoy the whole-hearted and joyful lives that their soul has been longing for.

If you have been dreaming of starting your own business or have already started your business but need some support growing your business then you have come to the right place!

My Story


After a life changing 6 month adventure volunteering as a teacher in Nepal, I decided that my purpose was to become a healer. I was 18 years old at the time. So I returned to Melbourne, Australia and began to study the healing arts including: massage, tarot, Kabbalah and energy healing. 

At Twenty-One, I decided I was ready to start my own business and started working as a massage and tarot reader at ‘The Journey Centre’ in Melbourne.

However, I knew nothing about business, sales or marketing. So as you can guess, within six months I had spent all my savings keeping my business afloat and had to close my business. 

So I moved into corporate life and started to learn how to run businesses, manage staff, sales and marketing, and a range of other skills. I continued in operational management, working in five star resort across the world including Sydney, the Maldives and the Seychelles.

After fifteen years of learning how to run multi-million dollar businesses, Sales systems, Marketing strategies, and growing a brand on social media - I decided to earn my degree in creative and professional writing that helped me understand how to write compelling content, blogs and communications. I also did other courses like change management as well as healing courses like pranic healing and reiki. 

I worked hard and ended up burning myself out. I needed to make a change in my life, to reclaim my happiness and purpose and so I started working with a Coach. One day my coach asked me why I wasn’t working as a healer or coach.

It was an ah-ha moment. I realised that my failure as a Twenty-One year old had meant that I was completely blocked about owning my own business.

It was a full circle moment - I now had the experience and expertise to help other women succeed on purpose in business. I could be the Coach that I needed when I opened my first business. And so now I am dedicating my life to helping women achieve their business goals and their dreams of having a greater impact on the world. 

I love helping women leave their 9-5pm, set up their business and be successful. For me, it’s actually helping them answer their soul’s longing and step into their full potential and power. That’s the multi-dimensional transformation I help women achieve!

Client Love After Working With Penelope Jane Jones:

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