Are you a coach struggling to find and connect ideal clients? Are you frustrated with posting all the time different offers that have clear calls to actions but no one responds?
Are you wanting to change your paradigm and attract your ideal, paying client to you easily?
Well in today’s blog, I’m going to give you the three keys to attracting, converting and retaining your ideal clients.
Let’s talk about the first key – the offer.
The number one mistake people make, and I made when I started out coaching is being generic. I remember that I just promoted my coaching services. As you can imagine or have experienced yourself, I just heard crickets.
So the first key is getting very specific with your offer. It needs to solve a specific problem for your specific clients or target audience, with specific outcomes.
Are you offering a more general or specific offer? It’s like nicheing, the more niched or targeted your offer is, the more successful your offer will be.
The second key is your marketing plan.
The biggest mistake people make is they don’t create a specific marketing plan for your specific offer.
Instead, you need to create lead generation, new clients or traffic to your social media accounts, sales pages or websites. This is when you need both organic and paid advertising for the fastest and best results. And if you are using paid advertising, then you need to have a certain level of expertise or training in setting it up successfully, or you won’t get the return in investment you need.
The third key is a sales strategy.
Sales can be a dirty word for a lot of people. I hated sales and thought it was manipulation and it didn’t sit well with me. But then I learnt how to do sales with integrity and everything changed. If you are generating a lot of traffic and engagement but people aren’t signing up to work with you and paying you … you have a conversion problem. And the answer is sales training and sales system.
Now these three areas take time to learn and master. And to help you I’m offering a free five day challenge to give you the knowledge and skills you need to attract more paying clients, to feel more confident and on purpose, to level up your copywriting skills, to create a kick-ass marketing plan for your amazing and specific offer, and to give you new sales skills so that you can increase your conversion rates.
Day one: Is all about your offer and making it irresistible to your ideal clients
Day two: Time to shift your money mindset so that you price your offer in an aligned way
Day three: Let’s create your marketing plan for your offer - through organic and paid promotions.
Day four: Learn some copywriting magic and how to create aligned messaging
Day five: Last day, enjoy a masterclass about sales systems and strategies
If you think you need to master any of these three keys to successfully finding and connecting with your ideal, paying clients then join via https://www.facebook.com/groups/401469047866579 for this free five day challenge today!
The three secrets of client attraction will help you attract new and more clients into your business!
Are you doing all the right actions to create traffic and engagement but no one is asking to work with you?
Are you feeling frustrated that no one is signing up for your free discovery calls or signing up for your lead magnets?
I feel you - all new coaches and healers go through this period, it’s part of the journey.
First of all, don't fall into the trap of self doubt. You are a gifted coach or healer. Your talents and skills are not the issue. The issue is that your ideal clients are distracted by all the messages on social media and they don't realise that they need to change their current trajectory to get to the outcome that they want.
So here are the three secrets to cutting through the noise of social media to connect with them:
Secret to client attraction #1: FOCUS
When you FOCUS on a targeted audience you create a magnetic pull to that audience. And by focus, go from your wide target demographic to a specific demographic. If you have three targeted audiences in general, choose one for the offer or campaign. For example if you want to offer career coaching for women and have three target audiences: mom's returning to the workforce, women in their 30s wanting to fast-track their career, and women in their 30-40s who want to transition into a different industry or career - you cannot create a campaign that speaks to all their needs, pain points and problems effectively to convert them into clients. It will be too generic and feel to them like you're just marketing. Focus on one target audience for each different campaign.
Secret to client attraction #2: BE SPECIFIC
Now that you've identified your target audience, create specific messaging identifying their unique priorities, pains, vision and desired outcome.Create an ideal client avatar and know deeply their psychographics. This should be shown in your hashtag strategy and engagement strategy around the post. You can' start with either their desired future or the pain in their current state, but always include the outcome that your offer will give them.
Secret to client attraction #3: RECIPROCITY
Give value, your expertise and experience first before asking for anything in return. This is where educational lead magnets come into your marketing strategy and plan. Give tremendous value for free, be generous with your knowledge and time. Have you ever clicked on a free lead magnet and it's a one pager with really little value? Did you sign up for further offerings with that coach? No, right! That's because they were stingy with their offerings and made a beige first impression. You want to wow them with your generosity! Give a lot value to them and then invite them to become involved with you through an offer or program.
You also need to energetically align and connect with your target audience. And you need to release any negative or limiting beliefs that are blocking you from success.
Check out my latest YouTube video to help you release whatever is energetically or emotionally stopping you from success and attract more clients into your business.
Have you ever wondered why positive affirmations don't work?
Have you used affirmations in the past and they haven’t yielded results? Have you experienced using the law of attraction to try and manifest a desire into your world, and though you thought positive thoughts, you felt it, you meditated, created a vision board etc it still didn't happen? If so, you're not alone.
Research has investigated affirmations - asking are they as powerful as the spiritual community says they are and do they work? And the evidence is in. In a study titled, Positive Self-Statements: Power for Some, Peril for Others, the researchers state:
“Positive self-statements seemed to provide a boost only to people with high self-esteem—those who ordinarily feel good about themselves already—and that boost was small.”
A recent groundbreaking study illuminates the ineffectiveness of affirmations, and instead suggests interrogative self-talk instead. (Senay, Albarracín & Noguchi, 2010). In this study, they examine that most people use affirmations to replace negative beliefs. The reason this doesn’t work is that they are targeting the conscious mind but not the unconscious, and all that results is conflict between your conscious mind wanting to believe and your unconscious mind that knows that the statement isn’t true.
This inner war drains you of energy and creates tension on all levels of your being. The deeply held negative truth that your unconscious believes only becomes STRONGER as it fights for survival and that is why your positive affirmations fail to manifest.
From this study, they found that asking ourselves is far more powerful than telling ourselves something when we wish to create successful end results. This is where interrogative self-talk comes in.
By interrogative self-talk, we mean asking questions to probe the underlying beliefs in our unconscious. This powerful strategy works better than affirmations because it acknowledges your negative thoughts and feelings. It asks them to share and you can begin to question the story, memories and experiences associated with it. The more awareness you can bring to the beliefs the more you can dismantle them.
Katie Byron developed a simple inquiry model called “The Work.” It involves asking four simple questions about each belief that causes us pain:
This can be a wonderful way of deeply releasing long held painful and negative beliefs about ourselves.
And the good news, once you’ve released negative beliefs then you don’t need affirmations because you now truly believe whatever it is you were trying to convince yourself of originally.
If you want more information about why affirmations don't work check out the full video here: